A long-standing client, Edwards Homes continues to grow and keep pace with the changing needs of their customers and – with our help – their website has done the same.
For BZ’s third evolution of the Edwards Homes website, we didn’t simply provide a new lick of paint, we went back to basics: defining the profiles of the ‘typical’ Edwards Homes customers and creating a new website entirely-focused on them and their motivations.
The only thing taken across from the old site to the new was the client’s logo. Everything else was scrapped, tweaked, updated, changed or re-written.
For example, we took the original CGI illustrations, stripped them back to their fundamentals and re-built them to accommodate minor changes in house design and – more importantly – changes in customer tastes.
We also completely re-built the website’s back-end, making it even easier for the team at Edwards Homes to update availability, add new developments and provide easy access to information for potential home buyers.
Steinway